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The few personal finance apps otherwise available in Africa 1.) often require you to register expenses manually in an app 2.) don’t offer data-driven personalization to show you “if you want this, then this is what your life looks like to get it”, with daily support and gamification schemes to get there and/or 3.) are not tailored to the intricacies of African spending and savings cultures (an example of this is the importance of appreciating irregular income flows for the majority of Africans who earn income consistently but in varying amounts week to week as entrepreneurs). Very inspiringly, however, we also saw countless examples where, when folks had a roadmap toward a clear, financially prosperous outcome, working class and middle class folks alike demonstrated an ability and interest to save consistently despite economic challenges ( one of our favorite stories of this).

automatically adjusted our budgets in real-time based on how we spend day to day.Īfter digging further, we realized this was a problem for individuals across Africa, and coincidentally especially those of lower to middle incomes who feel the consequence more severely when they overspend or otherwise mis-plan their spending to get through the month while making progress toward their goals.

made recommendations on how we should be saving and investing based on our life circumstances.

clearly showed us where our money was going and how we should be spending to live a balanced life according to each of our goals.

My team and I started building Alvin last May as the solution to a problem we were each acutely feeling - there was no app we could find in Kenya that did all the following in a personalized way: